DESIGN SPECS
THE CLIENT
Art Museum New Bedford is dedicated to engaging a diverse audience in relevant exhibitions, exemplary education, and creative experiences as a vital innovative center for the arts.
THE PROJECT
The museum seeks a rebrand to align with its mission of engaging diverse audiences through art and community service.
DEMOGRAPHIC
The Art Museum New Bedford attracts a diverse audience of contemporary art enthusiasts, families, and tourists seeking engaging, family-friendly experiences.
THE FUTURE & VISION
The new logo is an abstract, modern new vision. It is a visual representation of the museum as a whole, the art they showcase, and their community service.
Using a sleek minimalist design with continuous looping lines paves the way for many uses and design possibilities. It is professional and elegant to boost our reputation as a museum, but still welcoming and fun for families and the public.
LOGO BREAKDOWN
The logo is composed of the museum’s initials, AMNB, and form a shape when connected
THE COMPOSITION
The 3 arches of the museum entrance are portrayed within the shapes of the logo.
All letters are made up of arches, the negative space in the ‘A’, and the 3 arch shape in the ‘AMN’
ENERGY
The swirl within the logo is an abstract modern shape bringing unique characteristics to the logo.
The line itself is representative of a path; anever-growing space of time that continues to evolve and take shape.
As a contemporary museum, the movement in the logo represents their mission and how they move with time.
ENCHANTED EVENINGS
The museum's public programs, known as Enchanted Evenings, have also been included in the rebrand.
All Public Programs and events will have their own logo and color. This will pave the way for better clarification and understanding of programs to the public.
Additionally, by having clear branding, it will help with the creation of materials internally, and allow our programs to be recognizable.
