DESIGN SPECS
THE CLIENT
Newcouncil, a consulting firm in the Netherlands, fosters an equal and friendly environment to help works councils find a balance between the interests of the employees and the employer.
THE PROJECT
Design a brand for newcouncil that visually communicates its mission to foster collaboration and balance, empowering works councils to create customized solutions for employees and employers.
DEMOGRAPHIC
The demographic includes international professionals in American tech companies—primarily developers, project managers, marketing, and sales teams—with a mix of Dutch, American, and other nationalities.
ICON SYSTEM
NewCouncil’s visual identity features a custom icon series derived from parts of the logo. Each icon reflects key concepts, creating a unified and approachable design language. This system simplifies complex ideas, ensuring clarity and consistency across all materials.
